Supervalu
Let the supermarket wars begin...
As the recession bit and German discount supermarkets flooded the nation, SuperValu needed to fight back... with a campaign designed to show that great value own-brand food didn't mean a compromise on taste and quality. This multimedia campaign showed that a move to the SuperValu Range meant value and quality. The main campaign won a ADFX Grand Prix, while the follow up Signature Tastes launch won ADFX Silver.