Irish Life
You've got to know your target…
With this campaign we proved to Irish people that we did. Based around a series of compelling statistics that we gathered out of bespoke research we created a campaign that cut through and delivered huge success for the brand. The campaign ran across TV, social, online, print and PR and, coupled with a memorable track that we fought hard for created an iconic piece of advertising. We moved the campaign on with the hugely successful launch of Irish Life Health, proving further that we do know Irish life.
