the guru
Wish you knew the winning Lotto numbers…
...don't we all. To launch The National Lottery's Play Online function we told the story of a young man who sought out a Guru who might be able to do just that. He can't, of course, and his mystical claims come unstuck when the young man informs him he can play here and now.
A big, broad campaign that ran across TV, online, print and radio, won big at the Sharks and picked up an ADFX for good measure.