eir
Launch of eir
As one of Ireland's most well known brands, relaunching eircom as 'eir' was always going to be a tough job.
The idea 'Live Life on eir' was brought to life through a major tv campaign as well as print, radio, online and activation activities.
The result was a hugely successful campaign that breathed new life into the brand and spawned a huge interest in the music behind the commercial - and of course picked up awards at The Sharks, ICAD and ADFX.
