Amstel
It's only beer…
...was how I started the pitch presentation - to a sharp intake of breath from the assembled account team. Client agreed. We won the pitch. We made the pitch work. This is it. Four Irish Lads, unaware of the important historical situations they find themselves in, just getting on with things as best they can (and enjoying the odd Amstel along the way). A big campaign that also featured radio, print and activation in the form of Comedy Gigs, it picked up a Shark and an ADFX, but most gratifyingly appeared in RTE's Reelin' in the Years as well.